Digital Printing And Packaging Technology Is Gaining Market Recognition And Is Constantly Improving

 At present, digital printing and packaging technology is more and more recognized by the market, short-run prints are emerging one after another, and personalized packaging prints have become one of the effective tools used by brand owners to attract customers. Coca-Cola, a world-famous beverage company, has put it into practical use. It has expanded its market share by printing personalized labels for different bottles, which has greatly enhanced the brand influence of the company and gained high recognition from the market. It should be emphasized that Coca-Cola is just the beginning. Now many brands on the market have begun to provide personalized packaging for consumers. For example, the absolute vodka, the wine label uses 4 million unique personalized design, making it a consumer's love.
Technology is constantly improving
Now, technological innovation has generated tremendous momentum in the packaging industry. Heinz Group and Strong Bow Beer Company strive to deliver positive energy to consumers on the outer packaging of the product, and show soft light when opening the package.
Although the packaging industry is currently struggling to adopt new technologies, there are still things that are impossible to achieve. For example, the packaging of goods sold in online stores is difficult to distinguish, and it is always difficult for a courier to distinguish the package when it is shipped. If the brand can distinguish the package of the sold goods from the packaging of other e-commerce, the result will be very different. How should we apply these innovative technologies to specific packaging? Nostalgia will always exist. Naturally simple design and packaging with green environmental protection concept will always win the recognition of consumers. Emphasis on functional packaging will also make consumption. The person got an unexpected surprise.
On some low-tech products, many packaging machines currently produced in China can meet the requirements of the US market and are most likely to make breakthroughs in the short term. However, in automatic balers, labeling machines, sealing machines and robots, Chinese-made machinery cannot compete with German, Italian and Japanese products.
Through the upgrading and optimization of technology, the localization of high-end packaging equipment is just around the corner, and through the continuous application and promotion of high-tech, arming and strengthening the overall level of the industry, China will continue to advance toward the world packaging center.