Six New Trends In The Development Of The Hardware Industry

In recent years, the economic situation and external environment of China's manufacturing industry have changed, and the management of traditional professional markets has yet to respond to this change with new eyes and new thinking and methods. The author believes that the current external environment mainly includes the following two situations: the external market environment. The global economy is still under the shadow of the financial crisis. The major economies of the United States, Europe, and Japan are facing economic recession. How to get rid of the economic downturn as soon as possible. For governments, strengthen manufacturing industries and increase investment and exports. Inward expansion of consumption has become the main means. During this period, the US trade arbitration on various types of products in China illustrates this issue. Therefore, China's manufacturing exports will face pressure for a long time.

Global currency environment. The US dollar is the global reserve currency. In order to get rid of the huge debt crisis, the United States will adopt a weak dollar policy for a long time. The long-term appreciation pressure of the renminbi still exists. For the meager profit of China's manufacturing exports, it will be another major pressure on exports.

In my opinion, there are only two outlets for China's manufacturing industry in the future, including increasing technological innovation and building brands, opening up international markets with technology and brands, and working hard to open up the domestic market. Technological innovation and brand creation require a long-term process, and the domestic market is close at hand, making it relatively easy to break through.

With the continuous improvement of China's status in the world, more and more countries around the world have begun to use Chinese hardware products, which has stimulated the development of China's hardware products to a certain extent.

As one of the world's largest hardware producers, and gradually becoming a major hardware processing country and exporting country, China has a broad market and consumption potential.

With the development of social economy, the hardware industry presents six major development trends under the new situation:

1. In recent years, with the continuous development of the economy, China's stainless steel hardware tool processing industry has gradually become the main force of the world hardware tools industry. In some developed countries, especially in Africa, the Middle East and other developing countries, the demand for hardware tools is increasing at a rate of more than 10% per year.

2. The requirements of domestic hardware products in the international market will gradually develop and change. There will be higher requirements for the quality, packaging and delivery deadlines of Chinese products, and even gradually extend to the production process and product research and development, and the products and environmental protection. , energy resources, humanities and environment combined. The huge market and central gravity will further attract the manufacturing centers of hardware multinational companies to China.

3. With the increasing global competition, in order to improve competitiveness, industrial capital has become an important theme of industry operation.

4. Provide a platform for new sales models. At the Shanghai Hardware Show in March, a new distributor appeared. They took the one-stop product distribution as the core, the national chain as the business model, the unified logistics distribution and after-sales service, and the capital as the big Great, is opening a new hardware trade competition. The author believes that although this is only a beginning, it represents a trend, and the new model pays more attention to platforms, systems and services.

5. Develop e-commerce. In the field of e-commerce, the driving force for this kind of innovation is even stronger. If traditional traders still stay on the old topic of whether e-commerce is suitable for hardware distribution and sales, the only waiting is to be eliminated. As a business, there is no strength and ability to develop a huge e-commerce platform. This is what operators need to do. Anmei Mall invested in the construction of e-commerce website, with an investment of more than 50 million yuan. Today, there have been small breakthroughs in this area. A large number of brand owners began to accept the online mall model to carry out business and effectively improve their sales performance.

6. Create a new development model. The traditional hardware and electrical market development and construction is dominated by the real estate development model, and the retail sales and leasing methods form a simple cooperative relationship with traders. This method is small for developers and simple to operate. However, the drawback is that it cannot attract brand resources. There are many new development models, such as establishing a hardware brand exhibition hall, providing a sales platform with branded products at a cost of 0. The company organizes personnel to conduct store management, unified image and unified service. After sales, merchants and companies pass profits. Divided into a win-win situation. For the company, the original rental income was realized by means of product sales, but the effect was to gather good brands and build a brand platform, thus breaking through the shortcomings of the professional market.